I'm hard to categorize—and consider that to be an asset: collaborator, maker, doer, optimist.

I started in graphic design and print. Became immersed in photo art directing. Cultivated storytelling. Fell into advertising. Honed ideation. Expanded into experiential branding. Integrated technology. Practiced strategy discernment. Evolved into creative director. 

Diverse experiences, agility, and tenacity are strengths—especially now. This challenging moment in human history is a reset for our global community. Yet, we are poised for bright opportunities to co-create and reforge how we live and work with a renewed sense of purpose, community, and an awakened intelligence. My vision is to bring to life our unique narratives as our storytelling alchemizes this moment, and sculpts the future. 

As partners, I can help strengthen your capacity to transform your business to have a lasting impact.

Core Capacities


 

Experiential Storytelling

Communications Strategy

Creative Direction

Information Design

Integrated UI+Graphic Design

Identity Design

Photo Art Direction

Editorial Design

Design with Technology

Recent Projects


 
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Andean Walker

Information Design and UI+Graphic Design Integration for a sustainable travel design company

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Peterson Watch Co.

Brand Development and Strategy, and Visual Identity Development for a performance athletes' watch

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Awamaki

Brand Audit, Rebrand Workshop, Logo evolution, Digital Collateral Design, and UI+Graphic Design Integration for an NGO dedicated to a women artisans’ cooperative in the Sacred Valley, Perú

Industries of Expertise


 

Lifestyle

Wellness

Fitness

Beauty

Home

Fashion

Pharma+Biotech

Approach


 

Grounded in Design, I consciously choose a path from a specialist mindset towards broadly applying myself to the creative process and capturing the big idea. I'm passionate about Design, and aware that it has the power to transform lives when informed by human insights and distilled with strategy. Rather than being stylized—my visual sensibilities are substantive, layered with the emotive and anchored in the depth of content.

Please allow me to share some case studies with you…