I'm hard to categorize—and consider that to be an asset: collaborator, maker, doer, optimist.
I started in graphic design and print. Became immersed in photo art directing. Cultivated storytelling. Fell into advertising. Honed ideation. Expanded into experiential branding. Integrated technology. Practiced strategy discernment. Evolved into creative director.
Diverse experiences, agility, and tenacity are strengths—especially now. This challenging moment in human history is a reset for our global community. Yet, we are poised for bright opportunities to co-create and reforge how we live and work with a renewed sense of purpose, community, and an awakened intelligence. My vision is to bring to life our unique narratives as our storytelling alchemizes this moment, and sculpts the future.
As partners, I can help strengthen your capacity to transform your business to have a lasting impact.
Core Capacities
Experiential Storytelling
Communications Strategy
Creative Direction
Information Design
Integrated UI+Graphic Design
Identity Design
Photo Art Direction
Editorial Design
Design with Technology
Recent Projects
Andean Walker
Information Design and UI+Graphic Design Integration for a sustainable travel design company
Peterson Watch Co.
Brand Development and Strategy, and Visual Identity Development for a performance athletes' watch
Awamaki
Brand Audit, Rebrand Workshop, Logo evolution, Digital Collateral Design, and UI+Graphic Design Integration for an NGO dedicated to a women artisans’ cooperative in the Sacred Valley, Perú
Industries of Expertise
Lifestyle
Wellness
Fitness
Beauty
Home
Fashion
Pharma+Biotech
Approach